Guest marketing integration
Mailchimp
Keep consent-aware guest contacts and audience tags aligned between Trellis and Mailchimp.
- Category
- Guest marketing
- Best for
- Guest email marketing
- Setup
- Guided by Trellis
How it helps
Less switching.
Fewer handoffs.
- Keep guest profiles current
Connect names, email addresses, phone numbers, and approved marketing preferences with the right Mailchimp audience.
- Organize guests with tags
Add or remove the Mailchimp tags your team uses to group guests for relevant follow-up.
- Respect consent
Carry each guest’s marketing choice into the audience workflow instead of quietly opting people in.
- Bring audience changes back
Receive signed subscribe, unsubscribe, profile, bounce, and campaign updates from Mailchimp.
How it fits
One connected
workflow.
A Mailchimp administrator authorizes the account and chooses the audience Trellis should use.
Trellis matches guests by email, updates approved profile fields, and applies the tags your team chooses.
Mailchimp audience changes return to Trellis through a signed connection.
Getting started
A clear path
to launch.
- Choose the Mailchimp account
An account administrator approves the connection and selects the audience for restaurant guests.
- Review consent and profile fields
Confirm which names, phone numbers, tags, and marketing preferences should be shared.
- Choose your audience tags
Agree on the tags that should organize guests without creating duplicate audience records.
- Validate a sample group
Review a small set of guests and an unsubscribe before expanding the connection.